Merit Coffee, known for its high-quality coffee and inviting atmosphere, has always focused on delivering exceptional customer experiences. But despite their strong brand presence, one opportunity remained untapped—many customers weren’t aware that Merit Coffee also offered a variety of delicious food options.
By switching to digital menu boards, Merit Coffee saw an immediate impact. Food sales increased by 20%, and the average ticket size grew by 25%. The key? Visually showcasing their food offerings in a way that caught customers’ attention.
A Game-Changer for Sales and Efficiency
Traditional static menus made it difficult to highlight seasonal items and food pairings effectively. Customers often came in for coffee but didn’t realize they could also grab a breakfast taco, a fresh pastry, or a lunch option. With digital menu boards, Merit Coffee was able to:
• Showcase high-quality images of food offerings, leading to increased interest and impulse purchases.
• Update menus instantly to feature seasonal specials and promotions without the costs of reprinting signs.
• Improve customer experience by making it easier for guests to see all available options.
The impact was immediate. As soon as the digital boards were installed, food sales spiked, and customers started adding more to their orders.
Cost Savings and Operational Benefits
Beyond boosting sales, the switch to digital signage also streamlined operations. Instead of spending money on new printed menus every season, updates could be made instantly, ensuring accuracy and consistency across locations.
Justin Frey, Operations Manager at Merit Coffee, shared his thoughts on the transition:
“We absolutely love our displays. They’ve been a huge game-changer. We’ve saved so much money by not having to get a print sign company to change our seasonal items. Our sales went up almost instantly. Marc & his team are amazing. We highly recommend them.”
A Smarter Approach to Digital Menus
Merit Coffee’s success story highlights the power of strategic digital signage. When done right, digital menus do more than just look modern—they drive real revenue growth. By making their food options more visible and engaging, Merit Coffee tapped into an overlooked opportunity that significantly boosted their bottom line.
For other coffee shops and restaurants looking to increase sales and streamline operations, digital menu boards aren’t just a luxury—they’re a necessity.
