Digital Drive-Thru Menus
Menuboard Manager for a digital drive-thru menu board system, offers many potential benefits for a quick-service restaurant.
Digital menus can save you money and time because print menus can be expensive, making corrections is instantaneous, and there’s no delay waiting for the printing process, shipping, and time for your staff to swap the physical menus.
When real-time order confirmation is added via an integration with the point-of-sale, customers see their orders on-screen which increases operational throughput, avoids mistakes, having to remake (and throw away food when ordering mistakes are made). Customer are more satisfied when they can make corrections immediately and the food comes out of the kitchen right the first time.
Menuboard Manager integrates with your point of sale (PoS) system so that when an order is keyed into the PoS, the order pops up on the drive-thru screen, where the customer can see in real-time what they ordered, quantities, prices, tax, and grand total.
Order confirmation significantly improves the ordering experience by increasing operational throughput in the drive-thru, ensuring order accuracy, eliminating errors in the ordering process, which saves the restaurant from having to remake food. Order accuracy saves money, time and the inconvenience of having to “pull forward and wait” for food to be remade. Customer loyalty is increased when orders are fast and accurate.
Improved Customer Experience:
- Enhanced Visibility: Bright, digital displays are easier to read than static menus, especially at night or in bad weather.
- Faster Ordering: Customers can quickly navigate the menu, make informed choices, and reduce decision fatigue at the drive-thru.
- Reduced Errors: Clear product descriptions and visuals minimize misunderstandings and order mistakes, leading to happier customers.
- Interactive Features: Some systems allow customers to customize their orders or view nutritional information directly on the menu board.
Operational Efficiency:
- Reduced Printing Costs: Eliminate the need for physical menu boards and their frequent updates, saving on printing and replacement expenses.
- Remote Content Management: Easily update menus, prices, and promotions across all locations from a central hub, saving time and effort.
- Real-time Data Insights: Track order trends, analyze customer behavior, and optimize menu offerings based on actual sales data.
- Integration with POS Systems: Some systems can integrate with your point-of-sale system for smoother order processing and inventory management.
Additional Benefits:
- Improved Brand Image: Modern digital menus can enhance the restaurant’s image and create a more tech-savvy customer experience.
- Employee Training: Use the boards to display training materials or product information for staff, improving their knowledge and service quality.
- Reduced Environmental Impact: Digital menus eliminate paper waste and can contribute to a more sustainable business model.
It’s important to note that the specific benefits of Menuboard Manager will depend on its features and functionalities. But if it offers the above capabilities, it can be a valuable tool for quick-service restaurants looking to improve sales, customer experience, and operational efficiency.
Great Harvest Case Study
Download the Great Harvest case study that details how we helped integrate their digital menu boards and Northstar PoS for drive-thru order confirmation, automatic price updates, 86’ing items off the menu, and streamlining operational throughput in the drive-thru and simplifying menu rollouts to all of their locations.