The Soup Peddler, a beloved Austin-based eatery known for its hearty soups, fresh juices, and wholesome meals, has grown steadily over the years. With multiple locations across Texas, maintaining consistent branding and menu management across all stores became a logistical and financial challenge.
Previously, The Soup Peddler relied on both printed menus and magnetic boards, which often required costly and time-consuming updates whenever menu changes occurred.
THE CHALLENGE
As The Soup Peddler expanded, they faced several challenges:
- High Costs of Printed Menu Updates – Frequent menu changes meant reprinting menus, which incurred significant costs over time.
- Operational Inconvenience – Updating magnetic boards required physical labor and lacked the flexibility to handle real-time updates or dynamic pricing adjustments.
- Inconsistency Across Locations – Ensuring all stores reflected the same menu updates was labor-intensive and error-prone.
- Limited Menu Flexibility – Items that were temporarily unavailable had to be manually removed, causing delays and confusion for staff and customers.
THE SOLUTION
To overcome these challenges, The Soup Peddler partnered with Menuboard Manager to implement digital menu boards across all locations, seamlessly integrated with their Toast POS system. This solution offered several key benefits:
- Automatic Price Updates – Menu pricing is synced directly with Toast POS, ensuring real-time consistency across all locations.
IMPLEMENTATION
- Hardware Installation – Each location was equipped with sleek digital displays tailored to match The Soup Peddler’s aesthetic.
- Content Management – Menuboard Manager, a purpose-bult software platform for digital menu boards provides centralized content management, menu scheduling, monitoring, and reporting that enables The Soup Peddler to manage all stores online and provides outstanding customer support.
- Software Integration: Menuboard Manager was integrated with Toast POS to enable seamless updates and menu synchronization.
THE RESULTS
After switching to digital menu boards powered by Menuboard Manager with Toast POS integration, The Soup Peddler experienced numerous benefits:
Printing costs for updated menus were completely eliminated.
Immediate Menu Updates – staff can update menu items, pricesStaff can update menus items and specials instantly across all locations instantly, ensuring menu accuracy.
Seasonal promotions and limited-time offers could be displayed without delay.
Streamlined Operations – Items that are temporarily out of stock could be 86’d directly in Toast POS, automatically removing them from the menu boards.
Staff spends less time managing menus, allowing them to focus on customer service.
Enhanced Customer Experience – Customers appreciated the polished and professional look of the digital boards.
Real-time menu accuracy reduced frustration caused by unavailable items or price discrepancies.
CONCLUSION
The Soup Peddler’s switch to digital menu boards with Menuboard Manager and Toast POS integration transformed their menu management process. The system provided a scalable, cost-effective, and eco-friendly solution that improved both operational efficiency and customer satisfaction. Today, The Soup Peddler stands as a testament to how modern technology can simplify and enhance restaurant operations, setting the stage for continued growth and success.
Create Stunning Menus That Drive Sales
