The current trend of integrating artificial intelligence (AI) and machine learning algorithms with digital menu boards in quick-service restaurants (QSRs) is creating a noticeable shift in the industry. Designed to increase efficiency and provide a more tailored dining experience, these technologies are utilized to implement dynamic pricing models. They factor in variables such as the time of day, stock inventory, and local demand to fluctuate prices accordingly. An excellent example of this is McDonald’s recent acquisition of Dynamic Yield, a decision logic technology company.
QSRs are also using the enhanced data availability to personalize digital menus. Major players like KFC and Domino’s Pizza are taking advantage of customer data to offer personalized menu recommendations.
With the FDA mandating nutritional information display in larger restaurants, digital menu boards are seen as an effective platform for presenting this information. Amid the COVID-19 pandemic, brands like Starbucks and Dunkin’ are enhancing the drive-thru experience by integrating digital boards for better visual appeal and legibility.
Further, QSRs are integrating digital menu boards with mobile ordering apps, streamlining the process and reducing wait times. Bearing the sustainability trend in mind, digital menu boards are also serving as a marketing tool for “green” choices and low carbon footprint options.
In the essence of flexibility, these digital boards offer real-time updating capabilities. This allows restaurants to promptly modify menu offerings based on factors such as stock availability and seasonal changes. Moving forward, the relentless pursuit of personalization, business optimization, regulatory compliance, and evolving consumer needs will continue to drive innovations in this field.