Current Trends in Digital Signage 2024

What are some key trends in digital signage in 2024?

Key Trends

  • AI’s Expanding Influence: Artificial intelligence is making digital signage more intelligent and responsive. Key uses of AI include:
    • Content optimization: AI analyzes audience demographics, behavior, and preferences to tailor displayed content in real-time.
    • Audience analytics: Cameras and sensors gather data to understand audience engagement, improving content effectiveness.
    • Predictive maintenance: Detects potential issues, reducing downtime.
  • The Interactive Experience:
    • Touchscreens: Seamless navigation and ordering for a more intuitive experience
    • Gestures and voice commands: Offer hands-free interactions that are both cool and hygienic.
    • Personalized recommendations: Like a digital sales assistant, providing suggestions tailored to the individual in front of the screen.
  • Integrations: Digital signage isn’t an island anymore. Trends include:
    • QR codes: Bridge the gap between physical displays and online content or actions (websites, apps, purchases).
    • Social Media Integration: Displays user-generated content or real-time social media feeds.
    • Point of Sales Integration: More communication makes for a better customer experience. When prices are always in partity with the point of sales (PoS) pricing discrepancies aren’t going to happen and the customer experience is optimized
    • Order Confirmation: When customers see their order pop up on-screen, corrections can be made before the order hits the kitchen, eliminating errors, food waste, and loss of profit for the restaurant.
    • Order-Ready Boards: with more customers ordering take-out and delivery, Order-ready boards interact with the point of sale (PoS) system notifying customers and delivery drivers when orders will be ready for pickup.
  • Immersive Technologies:
    • Augmented Reality (AR): Overlays digital information onto the real world through smartphone cameras, used for product visualizations, wayfinding, and interactive experiences.
    • Holograms: 3D displays for truly eye-catching, futuristic advertisements and information.
    • LED video walls and Transparent Displays: Blur the lines between displays and the environment.
  • The Cloud and Data-Driven Content:
    • Flexible management: Cloud-based software allows for remote content updates from anywhere, across vast screen networks.
    • Data-driven decisions: Real-time analytics on audience and content performance enable adjustments on the fly.

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