What are some key trends in digital signage in 2024?
Key Trends
- AI’s Expanding Influence: Artificial intelligence is making digital signage more intelligent and responsive. Key uses of AI include:
- Content optimization: AI analyzes audience demographics, behavior, and preferences to tailor displayed content in real-time.
- Audience analytics: Cameras and sensors gather data to understand audience engagement, improving content effectiveness.
- Predictive maintenance: Detects potential issues, reducing downtime.
- The Interactive Experience:
- Touchscreens: Seamless navigation and ordering for a more intuitive experience
- Gestures and voice commands: Offer hands-free interactions that are both cool and hygienic.
- Personalized recommendations: Like a digital sales assistant, providing suggestions tailored to the individual in front of the screen.
- Integrations: Digital signage isn’t an island anymore. Trends include:
- QR codes: Bridge the gap between physical displays and online content or actions (websites, apps, purchases).
- Social Media Integration: Displays user-generated content or real-time social media feeds.
- Point of Sales Integration: More communication makes for a better customer experience. When prices are always in partity with the point of sales (PoS) pricing discrepancies aren’t going to happen and the customer experience is optimized
- Order Confirmation: When customers see their order pop up on-screen, corrections can be made before the order hits the kitchen, eliminating errors, food waste, and loss of profit for the restaurant.
- Order-Ready Boards: with more customers ordering take-out and delivery, Order-ready boards interact with the point of sale (PoS) system notifying customers and delivery drivers when orders will be ready for pickup.
- Immersive Technologies:
- Augmented Reality (AR): Overlays digital information onto the real world through smartphone cameras, used for product visualizations, wayfinding, and interactive experiences.
- Holograms: 3D displays for truly eye-catching, futuristic advertisements and information.
- LED video walls and Transparent Displays: Blur the lines between displays and the environment.
- The Cloud and Data-Driven Content:
- Flexible management: Cloud-based software allows for remote content updates from anywhere, across vast screen networks.
- Data-driven decisions: Real-time analytics on audience and content performance enable adjustments on the fly.
